Image based questions result in up to 92% completion rates
COREMETRIX technology is currently based on images which appeal to the consumer and deliberately trigger an instinctive emotional response, providing far more accurate data as it less likely to be gamed. Validated via panel testing and redeveloped by our in-house psychologists, each question and its potential response is carefully aligned with consumer behaviour when the stakes are both high and low.
COREMETRIX Quizzes conclude with a risk score and, if required, a psychological reflection of the consumer’s personality make-up. We provide top tips on how to save money and explain financial terminology. The psychological feedback is insightful and engaging, it is firmly rooted in psychological principles; including the world renowned OCEAN model.
Our Quizzes have an average 92% completion rate and the success of our methodology has been proven in many territories around the world.
A new test for each client, with a bespoke set of questions and imagery to measure the client base and target demographic
Qualititative and quantitative testing to ensure images and questions match real-world perceptions and quirks
Before a question makes it to a live environment we test it, both for predictive power and against established measures of personality.
We assess risk prediction by measuring answers against financial information from respondents, with questions that perform well making it into the final product